EasyChair Media Blogs

The Importance of Inbound Links in Organic Search Engine Ranking

By Pam Houser, Director of Marketing & Product Development

Miles Galliford, author of The Link Building Bible and co-founder of SubHub, an online content solutions provider for publishers and developers, claims over 80% of free traffic is generated by “adding great-quality, highly focused content and getting inbound links from well-ranked, reputable, and relevant sites.” Galliford maintains that link building is a crucial part of your online marketing success.

Search engines look for how many Web sites link to yours. They also look at the page ranking of the linking site and how relevant its content is to yours. Links from other relevant sites generate well-targeted traffic directly to your Web site. Each link acts as a reference or recommendation that indicates to search engines that yours is a quality site. Inbound links from trusted, well-respected internet sites offer great value in the same manner that customer references and testimonials add great value.

Next, build more links into your content using your keywords as link “anchor” text. Search engines recognize these content links to understand what your site is about. Give others a reason to link to you. Become an expert in your field and write related articles. Chris Sherman at Search Engine Watch offers excellent tips on how to become a successful content provider and other inbound marketing, link building strategies.

Sherman advises, “Leave your Links Everywhere!” Submit them to online directories like Yahoo! Communicate with others in your industry through blogs and social networks, chat rooms, guest books and related newsgroups.

Inbound links build traffic and ultimately increase your page rank in search engines. The key is to link strategically with reputable, relevant sites. Inbound linking must be done with great care as low-integrity Web sites can actually hurt your site’s ranking. For optimum organic ranking through inbound linking, learn what to avoid and how to measure your results.

Is your Web content optimized with relevant keyword phrases?

Have you published articles as an expert in your field?

Share with us your stories about how publishing expert content has impacted your bottom line.

Tell us how inbound linking has improved your organic search ranking.

EasyChair Media is a full-service marketing firm and custom publisher with a comprehensive, multi-dimensional approach to marketing. We offer Web marketing strategies, Keyword Research, SEO Web Copywriting, Blog Articles, Optimized Expert Articles & Whitepapers.

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