EasyChair Media Blogs

Piper Jaffray research confirms the growing importance of search engines as the most significant channel in the acquisition of new customers, reporting that 44% of all Web sites begin with search as opposed to directly accessing a specific company Web site.  

The key to successful marketing today is that prospective customers are able to find you in their search. Earlier in this series, we covered the importance of key words and the basics of pay-per-click advertising or “paid search marketing,” which is the easiest and quickest way to ensure you’re found online.  

Since we know that organic or natural search rankings occur over time, and ultimately we’d like to appear at the top of page one in the search without having to pay, we know it’s important to continually look for ways to elevate our natural positioning in the search engines.  

A blog or Web log naturally contributes to your company’s organic search ranking because you’re frequently updating the content, and your content continually grows over time, ultimately generating hundreds of articles and thousands of words in a relatively short time frame.  Your blog is your best opportunity to establish yourself as the expert that you are, share information or advice on your industry, products and services, and engage with your target audience.   

Your key words are “key” in your blog content as well. Chris Baggott, Co-founder and CEO of Compendium Blogware writes “In traditional website strategy, you are dealing with a finite number of pages. Blogs, on the other hand, don’t suffer from this limitation. Think about your keyword strategy for PPC and use that as a guide for your blog titles. Search engines also love finding keywords within your content.”  

Traditional Web sites are space-limited when it comes to content. The sheer volume of blog content built with keyword strategies in mind is extremely powerful, and the natural variation of keyword phrases in blog content simply multiplies your opportunity for raising your organic search engine rankings. 

Blogging is one of the most effective marketing tools available for any size business. But, how you build and maintain your blog is critical.  

Here are 10 quick tips to get you blogging:

1. Find the right blog software for you. Just Google blog software and begin to educate yourself on the differences and cost. You’ll find that some are more appropriate for personal blogging than for business. You may also want to check out Hubspot business blogging software.
2. Business blogs are used for relaying information, not pitching products. However, it’s okay to let people know who you are and what you do in order to give credibility to your information.
3. Try to blog at least weekly to maintain steady readership and boost your SEO efforts.
4. Put a call to action in your blog as in all your marketing materials.
5. Reference other people’s blog content in your posts and let them know it. This is a great way to get links and followers back to your blog.
6. Give your visitors an easy way to contact you via Email or a contact form built right into your blog.
7. Promote your blog on social media sites such as Facebook, LinkedIn and Twitter. 
8. Search for other blogs in your industry using Technorati.com or BlogSearch.Google.com. Read and subscribe to them. Post your comments.
9. Register your blog with these and other sites and get links back to your blog
10. Measure & Analyze your blogs metrics 

Blogging is a form of inbound marketing and is permission-based. Join your customers and colleagues online now and get in on the conversation. There’s no better way to hone your skills and craft your business blogging strategy than to jump in with both feet and start writing. 

If you’re sincere about using your blog as a marketing tool, but you’re reluctant or are just getting started, you may want to hire someone to help you set up your blog, set your blogging strategy, and to write your headlines and blog copy with SEO in mind. It could save you critical time and get you quickly on your way to building your following. 

EasyChair Media is a Colorado-based full-service marketing firm and custom publisher with a comprehensive, multi-dimensional approach to marketing. We offer Web marketing strategies, Keyword Research, SEO Copywriting, Blog Articles, Optimized Expert Articles & Whitepapers.  

If we can help get you blogging, call 800-741-6308 to request your one-hour complimentary consultation, or email me at writehand@comcast.net. www.easychairmedia.com

We invite you to ask questions or share your profitable blogging stories.Got expert advice on blog design, blog platforms, or how to quickly build a following? Share it here.